Storytelling is an important part of selling an idea. When trying to build broad consensus for an idea, sell bottom-up and top-down with your storytelling1.
One of the most important forms of communication is writing. Communication occurs in the white space, rather than the dictated vertical lines of an org chart, across teams and amongst peers2.
The Pinocchio Effect Presentations Negotiation Public Speaking Confront without Confrontation Meetings
Useful Communication Tools
1. Tse, M. & Rubick, J. How to influence without authority. (2020).
2. DeMarco, T. Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency. (Currency, New York; London, 2002).