Storytelling is an important part of selling an idea. When trying to build broad consensus for an idea, sell bottom-up and top-down with your storytelling 1.
One of the most important forms of communication is writing. Communication occurs in the white space, rather than the dictated vertical lines of an org chart, across teams and amongst peers 2.
The Pinocchio Effect
Presentations
Negotiation
Public Speaking
Confront without Confrontation
Meetings
Useful Communication Tools
1.
Tse, M. & Rubick, J. How to Influence without Authority. https://medium.com/atlassian-product-management-blog/how-to-influence-without-authority-4622ad7d52c9 (2020).
2.
DeMarco, T. Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency. (Currency, New York; London, 2002).