Michael's Brain Dump
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Psychology
Anchor and adjustment effect
Arbitrary Coherence
Behavioral Change Stairway Model (BCSM)
Cognitive Task Analysis
Decoy Effect
Group Reasoning
Mirroring
Never Split the Difference: Negotiating As If Your Life Depended On It
Prospect Theory
Social Norms and Market Norms
The Cost of Free
The Endowment Effect
The Lake Wobegone Effect
The Pinocchio Effect