- Vision â North Star Doesnât Change
- Mission â Unique Approach to the market
- Strategy â 1-2 Year initiatives worked by the company
12 questions for formulating the above1:
- What is $COMPANY?
- Why does $COMPANY exist?
- If a person was successfully using $COMPANY, how would their life be better/different?
- If a team/company was successfully using $COMPANY, how would their life be better/different?
- What does success for $COMPANY look like in the next 2 years?
- What does success for $COMPANY look like in the next 5 years?
- What does success for $COMPANY look like in the next 10 years?
- If you fast forward 2-3 years, what needs to have changed about $COMPANY as a product in order to be successful?
- If you fast forward 2-3 years, what needs to have changed about $COMPANY as a company in order to be successful?
- What are the biggest challenges that could prevent us from achieving success?
- If we could only do three things, what would they be?
- If you had to pick one measure of success for $COMPANY (other than revenue) would it be?
1. Hodges, M. How we developed our Vision, Mission, and Strategy. (2024).