psychology

• Anchor and adjustment effect
• Arbitrary Coherence
• Behavioral Change Stairway Model (BCSM)
• Cognitive Task Analysis
• Decoy Effect
• Group Reasoning
• Mirroring
• Never Split the Difference: Negotiating As If Your Life Depended On It
• Prospect Theory
• Social Norms and Market Norms
• The Cost of Free
• The Endowment Effect
• The Lake Wobegone Effect
• The Pinocchio Effect