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“Aggressive schedule,” I’ve come to suspect, is a kind of code phrase—understood implicitly by all involved—for a schedule that is absurd, that has no chance at all of being met. The key here is that the schedule be patently absurd; just not demonstrably absurd.

A product roadmap should communciate how you will get from today to where you want to be based on your product vision and product strategy1.

There are “product roadmaps” which focus on a single product, and then there are “portfolio roadmaps” that span across several products. Portfolio roadmaps become necessary because likely they are service by a shared engineering resource1.

Antipatterns

  • Roadmap is delivered from C-Suite or a higher level without consultation2
  • Focus on feature output rather than the outcomes desired1,2
  • Lack of collaboartion among stakeholders, the team, and other teams2
  • Lack of tie in with strategy2
1.
Cagan, M. Product Roadmaps. https://www.svpg.com/product-roadmaps/ (2009).
2.
Pereira, D. How Roadmaps Accidentally Make Teams Powerless. https://www.goretro.ai/post/product-roadmap-traps-to-avoid (2022).