Originally introduced by Geoffrey Moore as an Elevator Pitch Template, the product vision template articulates your product strategy succinctly1:
For <USER> WHO <TARGET STATEMENT OF NEED> THE <PRODUCT> IS A <PRODUCT CATEGORY> THAT <KEY BENEFIT / REASON TO BUY> UNLIKE <PRIMARY COMPETITIVE ADVANTAGE> OUR PRODUCT <STATEMENT OF DIFFERENTATION>
1. Product Vision Template. https://www.prodpad.com/resources/free-product-vision-template/.