Prioritization is a branch of decision making that is critical to the success of executing upon a company’s business strategy.

The Eisenhower Matrix

Target Fixation

When a leader or team becomes focused on a single task or problem and fails to notice new problems and priorities that may affect the goal. This mono-focus prevents them from shifting priorities appropriately1.

1. Willink, J. & Babin, L. Extreme Ownership: How U.S. Navy SEALs Lead and Win. (St. Martin’s Press, New York, 2015).